Why do library music testing?

• When it comes to stations that play music (stations other than news and talk), research has shown for years that nothing - absolutely nothing - correlates to higher ratings better than playing the best songs for your listener's taste. Therefore, a library music test deals directly with JOB #1 for music stations.
  
  
• Nothing correlates to a high "most listened to" station scores than an image of playing the "best songs."
  
  

The Sample / Getting The Right People

A music test is only as good as its recruiting. To get the right people you need good recruiting. Your target audience - the group you want to focus on for your music test - must not allow exceptions or compromises. You don't want the recruiting company to let people into your music test that don't belong just to fill the sample.

• Quality Recruiters
  The critical dimension of quality in music testing is the recruiter who finds the people - the right people - to take the test. The quality of the test is only as good as the quality of the recruiting that goes into it. The truth is that there are a limited number of really "A" quality national/central recruiting organizations in America…companies that provide consistently excellent quality in recruiting. Music-Tec has signed all of these top organizations to exclusive agreements.
  
  
• Random Recruiting
  A completely random recruiting of your test's sample base is the best way to guarantee that your real listeners are taking your music test. If the company recruiting your music test is relying on lists of previous research participants and referrals, then you're not getting a randomly recruited test.